Serge Hayat created and is now the Media & Digital Chair’s honorary president. It was born from a partnership between ESSEC Business School, Société Générale, Orange, and TF1 Group, the Chair is dedicated towards research and studies. It connects professors from ESSEC and industry professionals, allowing them to share and combine their knowledge and experiences to build a bridge between the world of management studies and the world of media, entertainment, and cultural industries.
The University Chair is structured around a program of research and education with a strong international focus. It has the following objectives:
- Monitoring the sector to gather information about its industries.
- Providing an analysis of the key components of the sector, giving a perspective on the challenges it faces and anticipating its future trend.
- Training future managers with a high potential for the activities of the sector.
The Media & Digital Chair is made for ESSEC students who are willing to build a career in the media sector and in cultural industries. It aims at becoming a laboratory of ideas by providing new perspectives on the challenges of a sector which is at the crossroads of the cultural, economic, and political worlds.
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