Co-founded in 2024 by Serge Hayat, Julien Simon and Amaury Hayat, Ozma Labs is an IP factory powered by AI, transforming the way entertainment franchises are created, financed, and developed.

The entertainment industry has long faced challenges: high costs and rarity of top-tier talent, struggle to reach increasingly overstimulated audiences, and complexity of expanding content across multiple media platforms. Ozma Labs is addressing these issues by reshaping the entire franchise development process with cutting-edge AI and an audience-first approach.

By blending human creativity with AI, Ozma Labs allows creators to focus on their true added value: offering a unique vision on themes that resonate deeply with them. Since strong storytelling relies on effective narrative mechanics based on established structures and genres, it is also a discipline and a science — one that AI can help master by generating well-structured, rich, and emotionally compelling stories.

The team has trained large language models (LLMs) with a proprietary method to generate and refine stories, allowing creators to develop multiple intellectual properties (IPs) simultaneously. Each IP is iteratively tested with real audiences, ensuring that only the most promising concepts move forward. This process not only enhances the creative potential but also reduces the risks and costs traditionally associated with content production.

By aligning IP development with the expectations of communities and consumers, Ozma Labs designs comprehensive 360° experiences that span all media, formats, and durations. This approach makes content more versatile, scalable, and adaptable to the ever-changing demands of the global entertainment landscape.

Unlike other initiatives in the industry, this AI tool is not a commercial product intended for the general market: it is exclusively reserved for talents who partner with Ozma Labs to develop ambitious stories designed from the outset to span multiple formats.

The first creator to benefit from this technology is White Mask, who invented an eponymous character wandering through the deserted streets of major capitals and iconic empty locations (such as the Eiffel Tower, the Louvre, the Vatican…) in the dystopian year of 2055. A bible based on this concept was developed using Ozma Labs’ AI and won First Prize for Best Series Bible at the World AI Film Festival, judged by a prestigious panel including Thomas Bidegain, Claude Lelouch, Alexia Laroche-Joubert, Julie Gayet, and Jean-David Blanc. Video excerpts from the bible will be produced and tested directly with White Mask’s engaged community, allowing the story to be further refined and enriched before being adapted into a podcast, a book, and a series.

With a collective track record of creating hundreds of stories, testing them with audiences, co-producing films, and developing state-of-the-art AI tools, the Ozma Labs team stands at the crossroads of technology and entertainment. The company is transforming the way franchises are imagined, created, and brought to life.