Co-founded in 2025 by Serge Hayat and Amaury Hayat, Ozma Labs is an IP factory powered by AI studio reinventing how entertainment franchises are created and developed.
The entertainment industry has long faced challenges: high costs and rarity of top-tier talent, struggle to reach increasingly overstimulated audiences, and complexity of expanding content across multiple media platforms. Ozma Labs is addressing these issues by reshaping the entire franchise development process with cutting-edge AI and an audience-first approach.
By blending human creativity with AI, Ozma Labs allows creators to focus on their true added value: offering a unique vision on themes that resonate deeply with them. Since strong storytelling relies on effective narrative mechanics based on established structures and genres, it is also a discipline and a science — one that AI can help master by generating well-structured, rich, and emotionally compelling stories.
The team has trained large language models (LLMs) with a proprietary method to generate and refine stories, allowing creators to develop multiple intellectual properties (IPs) simultaneously. Each IP is iteratively tested with real audiences, ensuring that only the most promising concepts move forward. This process not only enhances the creative potential but also reduces the risks and costs traditionally associated with content production.
Unlike other tools on the market, our system is not a commercial product aimed at the general public. It is designed exclusively for talent and content creators working with Ozma Labs to craft bold, story-first IPs built for multi-format success from the very beginning.
The first of these is White Mask, a visionary creator who imagined an eponymous character wandering through the deserted streets of global capitals and iconic landmarks—Eiffel Tower, the Louvre, the Vatican—in a dystopian 2055. A full story bible was developed from this concept using Ozma Labs’ proprietary AI and won First Prize for Best Series Bible at the World AI Film Festival, judged by Thomas Bidegain, Claude Lelouch, Alexia Laroche-Joubert, Julie Gayet, and Jean-David Blanc.
Video excerpts from the bible will be produced and tested with the White Mask community. The story will then be refined and expanded into a podcast, book, and series.
Our team has helped craft hundreds of stories, co-produced successful films, and developed cutting-edge AI tools.
We sit at the intersection of technology and entertainment, and we aim to transform how franchises are imagined, built, and brought to life.
Some of White Mask’s videos :
Seen in Variety : https://variety.com/2025/film/global/french-influencer-white-mask-ai-startup-ozmalabs-1236381126/
